Tuesday, July 31, 2007

German Search Study

I found this study on the habits of German search users. It's not that long of a read but not overly entertaining. Some of the data is a bit dated, but likely does indicate overall differences in how Germans search. There are some noteworthy hiighlights(compared to US searchers):
  • Germans use fewer words, avg 1.66 terms
  • Boolean operators are seldom used
  • Germans tend to stick to one Search Engine
  • Germans search for Porn less freqently

1 comment:

hdouble said...

Interesting. I suspect the "fewer words" is really an artifact of the construction of the language -- from what I know, Germans mash together multiple words to make a single word... hence fewer white spaces.