Wednesday, July 25, 2007

Tidbits From Matt Cutts Talk

Matt Cutts recently addressed WordPress bloggers at the WordCamp conference. Some of the items from his talk are notable. Here's a summary of the highlights:
  • Google will now treat underscores separating words as a space. This is a big change as previously Google ignored them and a Title or URL like 'online_poker' would be viewed as 'onlinepoker'.
  • Google treats URLs with query strings the same as a static URL as long as there aren't more than a few parameters
  • Google does not treat deep pages in a site any differently than pages with fewer slashes ie,
    /seo/seo/seo/seo.html would be the same as /seo/seo.html. This dispels another big myth in the SEO community.
  • File extensions in URLs do not affect rankings, except .EXE that is
  • He also mentions that an important guideline for inclusion to Google News is that the site must have more than one author

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