Thursday, January 17, 2008

What Makes a Great SEO

The guest post on SEOBook today by Hugo Guzman is really worth a read. Using his own personal SEO journey as a model, he lays out what he thinks really separates SEOs from great SEOs.

This pretty much sums it up:
So what did I mean when I said that the great SEOs don’t need a day
job? It’s simple. Great SEO requires an entrepreneurial spirit and an
understanding of the underlying business and marketing considerations
that will help a particular company be successful. Failing to
understand this, whether you’re a garage marketer, in-house optimizer,
or agency SEO, will ensure your continued failure to ascend from good to great.

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