Thursday, December 27, 2007

Sam's Club Now Offering SEM Services?

What next? PPC and SEO from Walmart.

And what I found most amusing was how poorly their pages were optimized. Same page titles for multiple pages, click here click here links, and no Meta Descriptions. Funny.

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Friday, December 21, 2007

More On The DOJ Online Gambling Settlement With Search Engines

Here are a couple more tidbits for reading on the recent fines paid by Google, Yahoo, and Microsoft related to PPC ads and online gambling:

  • This is really the first successful Sphinn item I've seen on online gaming, more about the European settlement
  • Webmasterworld thread started on the topic that bleeds into the legality and the rumor that Google UK will open up PPC to gambling ads in 2008
  • PokerNews take on the subject, also mentions previous settlements with the US by Disney and The Sporting News





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Thursday, December 20, 2007

Google, Yahoo, MSN to Pay DOJ $31.5 mil for Gambling PPC

Whoa, I didnt hear this one coming. The short of it is that the big 3, Google, Yahoo, and MSN settled with the Department of Justice for running ads for online gambling to the tune of $31,500,000. The 3 will establish a fund to air public service announcements to educate the young people of the United States that online gambling is illegal (play the lottery instead). Funny, out of all this Google walked away the easiest with only $3 mil. in fines with Yahoo and Microsoft picking up the balance.


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Google Translate In Gmail Chat

This is a great feature that is really easy to use; the chat function in Gmail will now 'connect' to Google Translate. You put in a distinctive address for each language to language translation, then paste in the snippet to translate, and the translated result is returned almost instantaneously. Ex. German to English would be: de2en@bot.talk.google.com.


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Wednesday, December 19, 2007

Official Google Comment On The Supplemental Index

The Google Webmaster Central Blog addresses the supplemental index and it future/demise. Essentially the supplemental index is being rolled into the main index. What served primarily as just that, a supplement to the main index for more difficult queries and deeper searches, has proven to be not quite as efficient as simply combining it all in one large list. All of this took a bit of time to roll out as there were massive technical hurdles with the ultimate result being hopefully better results with a broader slice of the web for every search. All this appears to have very large implications for multilingual search.


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Tuesday, December 18, 2007

Creating Automaitcally Varied Anchor Text

Here's a great piece about building a broad link profile, yet focusing on key overlapping terms. Slightly Shady SEO also offers a simple piece of code to automatically generate link text.


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