- Google admits it uses click data to check the quality of rankings, especially top sites
- From a simple study that was done, clicks seemed to affect rankings slightly
- From another simple study, Google appears to be using quality factors such as bounce rate tied through Google Analytics
Wednesday, June 13, 2007
Google Using Behavior in Rankings?
Interesting stuff. This SEOMoz post goes direct to the point I raised a few posts back about the possibility of Google using clicks for authoritative sites and affecting rankings. While the evidence is not conclusive, the main points are:
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