I got a kick out of this story that is hitting Google Trends for the search term, 'Who's Googling You?' Basically there was a news piece done about 'caller ID' for the internet. It begs the obvious question for an SEO, how would a company be able to provide data about who is doing a search for your name as they claim to be able to do?
A bit of digging revealed the answer, Ziggs.com (sorry no link for this service), is a site in which you can create a personal/professional profile page. In there you can search other profiles, blah, blah. But the search engine data for queries on your name? It's a premium service they offer, charging $5 a month. With that, they buy PPC placements with using your name and send you an email alert each time someone clicks on your profile page in the sponsored results. Brilliant business model. Had to laugh on that one. What is really ridiculous is that they are getting major media coverage with this.
So how many clicks is your name going to generate in a month? 2, 3, wow, even 20 at $0.10 a click? Then they pocket the difference. Suppose it would be fun to spam all their listings and drive a bunch of clicks through.
A bit of digging revealed the answer, Ziggs.com (sorry no link for this service), is a site in which you can create a personal/professional profile page. In there you can search other profiles, blah, blah. But the search engine data for queries on your name? It's a premium service they offer, charging $5 a month. With that, they buy PPC placements with using your name and send you an email alert each time someone clicks on your profile page in the sponsored results. Brilliant business model. Had to laugh on that one. What is really ridiculous is that they are getting major media coverage with this.
So how many clicks is your name going to generate in a month? 2, 3, wow, even 20 at $0.10 a click? Then they pocket the difference. Suppose it would be fun to spam all their listings and drive a bunch of clicks through.
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