Search Engine Watch covers a study done by Jupiter Research on blended search. Simply put users are more inclined to click a listing in blended SERPs than they are in specific vertical searches.
* 36% click "news" results within blended search results
* Only 17% click a "news" result after conducting a news-specific search
* 31% click "image" results within blended search results
* Only 26% click an "image" result after conducting an image-specific search
* 17% click "video" results within blended search results
* Only 10% click a "video" result after conducting a video-specific search
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