Search Engine Land did an announcement of the new Google Trends functionality and it sounds like had RJ Pittman, Google's Director of Product Development walk them through the product. What was interesting was this bit in the article, which I am led to believe came from RJ Pittman:
'...this tool basis its data off Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. In addition, the search volume numbers are estimates...'
Hmm, so that Google Analytics 'private' data that i have about my site is being shared with my competitors, freely?
SEOBook does a great job of covering the issue.
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