Saturday, August 30, 2008

Click - New Book by Bill Tancer

Bill Tancer is general manager of global research at Hitwise. He just wrote a book called Click, What Millions of People Do Online and Why It Matters. He was featured on Good Morning America and 20/20 yesterday, Aug 28.

The book sounds interesting and it's written by a data analyst which is a plus. I found this humorous, you can read the first chapter, (PPC) Porn, Pills, and Casinos here. He talks about the prevalence of Porn in daily users habits, does a comparison of the search histories of 'online poker' vs. 'sportsbook' and the blue pill.

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