Users Ignore Banners But Focus On Text, Faces, And Cleavage

Eyetracking research on the blindness of online users to banner ads. The short of it is, users ignore anything that looks like an ad. What works? Incorporating your message into the content, using no feeling of separation from the flow of the page. Also, keeping these items that Jakob shares which have been shown in eyetracking studies to be the 3 most important design elements for attracting eyeballs:

• 
  
• Plain Text
• Faces
• Cleavage and other "private" body parts