Monday, October 29, 2007

Matt Cutts Confirms PR Update For Paid Links

Search Engine Journal has a quote from an email from Matt Cutts on the latest PR update:

The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.

Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.

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