A new online dating startup called Just Say Hi was founded by a young guy named Matt Inman(former employee of SEO Moz). He used a new domain and built up a powerful search presence in an amaxingly short amount of time. He is ranking on the first page for 'free online dating'. I just read a good interview with Matt at Search Marketing Standard.
His strategy was brilliant. He created a great collection of widgets and badges, then directed all the juice from them and the pages they resided on to his homepage with targeted text. Viola, within 3 months he had thousands of relevant links.
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