Google is offering a college competition targeting local SEM. The idea is to generate interest in SEM in the universities and with a focus on local business. The teams are to pick one small, local business that currently does not run Adwords and during the 3 week challenge period get the best ROI they can.
I've mentioned this competition before when it was announced but was surprised to see that 724 college teams from all over the world have signed up.
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