Thursday, January 17, 2008

SEMPO Search Marketing 2007 Salary Survey

I forgot to post this last week and fortunately ran across it again today. SEMPO did a survey of in-house search marketers for salaries and responsibilities.

Some worthy points:
  • Only 25% of the respondents said they managed both PPC and SEO
  • About 10% of those with less than 3 yrs. experience said they earned over $100,000 per year
  • About 35% of those with 5-7 years experience said they earned more than $100,000 per year
I think that experience time gage is a bit vaguer in search marketing being that the path for virtually all those in search was probably meandering and no-one 'started out' in search 5 years ago.

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