Attended a conference yesterday in which one of the sessions a presenter mentioned that the total online ad spend per year is about $500 billion. I just ran across this piece from CNN Money which discusses a recent JPMorgan study (could not find a copy of it) called the 2008 Global Internet Snapshot. The CNN piece mostly addresses the mobile phone market, but there was this:
He highlights a stat showing that the global population of people
connected to the Internet - now 1.3 billion - has had a compound annual
growth rate of 20.3% for the past eight years. Meanwhile, Internet ad
spending of $40 billion remains only 6.6% of the global total of $605
billion and is growing at an annual rate of 33%.
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