The Compete analysts just did a post for their blog covering the primaries and overall attention, Obama and Clinton. Most of the data we see is a fairly narrow view, ie specific poll data, web traffic stats, etc.
It seems clear that in the relatively new field of using web data to gage candidate interest there is a serious gap in the quality of the data and actual interest. Best example for this season was the Ron Paul campaign. Time and again his web traffic numbers were stronger and faster moving than any other Republican candidate and just as strong as the democratic candidates. Apparently, the best explanation I heard in the end was that Paul's support base was simply more skewed to be proactive on the internet.
This Compete article takes a more holistic view, showing a number of metrics, not just web metrics, side by side.
It seems clear that in the relatively new field of using web data to gage candidate interest there is a serious gap in the quality of the data and actual interest. Best example for this season was the Ron Paul campaign. Time and again his web traffic numbers were stronger and faster moving than any other Republican candidate and just as strong as the democratic candidates. Apparently, the best explanation I heard in the end was that Paul's support base was simply more skewed to be proactive on the internet.
This Compete article takes a more holistic view, showing a number of metrics, not just web metrics, side by side.
No comments:
Post a Comment