In what is likely to be one of the biggest changes to Organic Search in a while, Google will be adding a user's previous query data to shape the results of organic results. In other words, if you search for 'SEO' then search for 'Blog', your second search will be tailored more to SEO related blogs. Google has been employing this for Adwords so I guess it was just a matter of time. The real implication and where it will theoretically improve the quality of results for searches is in single word queries. So, in reality, optimization for multiple keywords is the direction of things to come.
This is not based on personalized search, but on cookies, so its not like users can really opt out of it. SearchEngineLand broke the story and covers it well.
This is not based on personalized search, but on cookies, so its not like users can really opt out of it. SearchEngineLand broke the story and covers it well.
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