This was a really nice interview by Popular Mechanics and worth a read.
A few notable points:
A few notable points:
"I wish people would put more
effort into thinking about how other people will find them and putting
the right keywords onto their pages."
"Last year we made over 450 improvements to the algorithm. "
"At Google we do not manually change results....We made that decision not to put that capability in the algorithm."
"The results we show you are based not only on what we know of the Web, but also what other people have searched for."
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